VINTAGE ESTATE GOLD DESIGNER SIGNED FLORENZA BROOCH FAUX PEARL BRACELET SET. The History of the Florenza Jewelry Company. The history of the Florenza Jewelry Company is an important part of the story of vintage costume jewelry coming alive and manifesting itself in the US. Costume jewelry was used by women of various social classes in America to add a touch of glamour to their clothes and appearance. Many of these pieces of jewelry were well designed, colorful, crafted based on unique designs, and are now collectibles. Florenza Jewelry was initially designed by Daniel Kasoff whose original name was Kosovsky. He started off his career in the garment industry and it was chance that gave him an entry into the costume jewelry business. He was out dining when someone stole his coat. Speier was also in the same restaurant and paid him for a replacement coat. Kasoff repaid Speier the amount as soon as he was able, and Speier, impressed with his honesty offered him a job in Speier Costume Jewelry Co. There, Kasoff was able to gain experience in various aspects of the business and ten years later he branched out. He set up Kaywin Novelty New York in the 1930s along with Marty Weiner. He then set up his own costume jewelry company called The Dan Kasoff Company using savings he had accumulated by then. Supplier to Wholesale Outlets Kasoff supplied the jewelry he designed and manufactured too many wholesale outlets, which in turn, supplied to various retail outlets. He also manufactured and supplied jewelry to various brands such as Estee Lauder, Coro, Kramer, Carnegie, and Weiss. These were made as per the designs and specifications supplied by the brand names and are not considered Kasoff designs. Florenza Mark In 1949-50, at around the time, Dan Kasoffs son Larry joined the business, the company decided to brand its jewelry using the name Florenza. This name has nothing to do with Florence in Italy, but is a tribute to Dans wife, Florence. Distinctive Features Florenza jewelry was mostly designed by Dan Kasoff and his son Larry. Even when the business expanded and others were involved in the design of the jewelry, Dan continued to approve the final pieces selected for manufacturing. Florenza jewelry pieces are distinctive for their antique looks and resemble Victorian and Renaissance jewelry. Some of the designs make use of elements from Oriental designs. The gold plated jewelry use a variety of high quality colored stones. The craftsmanship and design are intricate and well finished. Most of the line of jewelry is ornate and heavy. There is also a line of shell cameos that are prized by collectors. The item “VINTAGE ESTATE GOLD DESIGNER SIGNED FLORENZA BROOCH FAUX PEARL BRACELET SET” is in sale since Monday, July 9, 2018. This item is in the category “Jewelry & Watches\Vintage & Antique Jewelry\Costume\Designer, Signed\Pins, Brooches”. The seller is “4744366” and is located in Andover, Massachusetts. This item can be shipped to North, South, or Latin America, all countries in Europe, all countries in continental Asia, Australia.
- Country/Region of Manufacture: United States
- Main Stone: FAUX Pearl
- Metal: Mixed Metals
- Brand: Florenza
